Daz Good Ting

Core Programme: Think and Do Labs

Daz Good Ting: Shaping a Circular Future for Trinidad and Tobago

Daz Good Ting (DGT) is a national campaign dedicated to shifting mindsets and behaviours around waste by introducing and championing the concept of the circular economy in Trinidad and Tobago. Launched in 2024, DGT is both a call to action and a celebration of the “good tings” around us—resources and materials that still hold value, even after their first use.

A New Way of Thinking About Waste

At its core, Daz Good Ting encourages citizens to reduce, reuse, repair, repurpose, and recycle. It challenges the outdated “take-make-dispose” model that has dominated consumer culture and contributed to Trinidad’s waste crisis. In contrast, the campaign promotes a circular economy—an approach that extends the life of products, regenerates materials, and minimises landfill waste.

The initiative emerged in response to data from SWMCOL’s 2023 Waste Characterisation Study, which revealed that Trinidad’s landfills receive approximately 770,000 tonnes of municipal waste annually, of which 77% is potentially recyclable. This figure points to a powerful opportunity for change through greater public awareness, better infrastructure, and stronger collaboration across sectors.

Celebrating Local Innovation

DGT doesn’t only spotlight the problem—it also celebrates the people and organisations across the country who are leading the way in sustainable innovation. From community recyclers to green tech entrepreneurs, the campaign amplifies the work of those turning waste into opportunity and building systems for lasting impact.

This mission was brought to life in the Circular City, hosted at the 2024 Trade and Investment Convention (TIC). The installation, led by The Cropper Foundation in collaboration with creative agency Everything Slight Pepper, offered an immersive space where more than 20 local SMEs, NGOs, and state agencies showcased circular economy solutions. Visitors explored how everyday items—from plastics to paper, metal, and biowaste—can be given new life through creative reuse, recycling, and responsible design.

Tools for Community Action

As part of its broader outreach, Daz Good Ting launched a free, downloadable campaign guide designed to empower schools, community groups, and grassroots leaders with the tools to run their own local waste-reduction initiatives. The guide outlines practical steps for building campaigns on a shoestring budget, with insights drawn from real-world case studies.

A Collaborative Effort for Lasting Change

Daz Good Ting was born from a collaborative brainstorming process involving several key partners, including Siel Environmental Services Ltd, Hello Green, the Environmental Management Authority (EMA), Cashew Gardens Community Council, Every Bottle Back, and The Cropper Foundation. The campaign is supported under the IDB-Lab funded project “Catalyzing and Connecting the Circular Economy in Trinidad and Tobago,” which is investing in scalable, community-driven solutions to national sustainability challenges.

In addition to DGT, the project has supported a number of impactful initiatives, including:

  • The establishment of Container Recycling Services Ltd for beverage container recovery

  • The Full Circle Challenge by COSTAATT

  • A dedicated Circular Economy category in Green Screen’s Very Short Shorts Film Competition

Learn More and Get Involved

Daz Good Ting is more than a campaign—it’s a movement to reimagine waste and rediscover value in what we too often throw away. As Trinidad and Tobago moves towards a more sustainable and resilient future, this initiative offers a hopeful, practical, and empowering model for change.

👉 Explore the campaign at dazgoodting.com

👉 Follow updates on social media via @thecropperfndn and @dazgoodting

“We think TIC is an ideal space to share the efforts of SMEs, NGOs and state actors who’ve been in the trenches, taking the risks, and doing the hard work and the research in the waste sector. It’s the common ground we need to meet and engage our different audiences and we’re looking forward to it.”
Omar Mohammed
The Cropper Foundation CEO
“We are excited to host the first Circular City at the Trade and Investment Convention as we celebrate our 25th anniversary. We wish to affirm our dedication to sustainable innovation and envisioning a future where resources are cherished, reused, and rejuvenated. This event represents a significant milestone where collaboration catalyses transformation, forging a resilient future for T&T.”
Dr Mahindra Ramesh Ramdeen
CEO of the TTMA, host of the annual Trade & Investment Convention
“Our participation highlights our pivotal role and continued commitment to sustainability and the promotion of the circular economy as part of the solution to the global climate emergency by adopting a Re-think, Re-create, Re-cycle, Re-generate mindset towards a more sustainable future."
Environmental Management Authority (EMA)
Key collaborator in the Circular City